Propeller
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The Big Ass Stadium Tour
Post Malone Live

What is Propeller

We turn fans into donors, advocates, and activists at scale.

With 3.6M+ music fans in our community, Propeller is the industry's leading cause-marketing platform - turning massive fanbases into sustained social impact.

3.6M+
Community
15M+
Actions Taken
~$20M
Raised
150+
Artist Partners
100+
Nonprofit Partners

Who We Work With

150+ artists. One platform.

Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia

01 - Flyaway Sweepstakes

Win a trip to meet Post Malone + Jelly Roll at the Big Ass Stadium Tour Finale

Propeller's flyaway sweepstakes drive millions of impressions - promoting the tour and the cause simultaneously.

Fans donate to Shatterproof for a chance to win the ultimate Big Ass Stadium Tour experience:

Propeller runs paid social, email, SMS, and platform-wide campaigns that put Post Malone & Jelly Roll in front of millions while raising real money for addiction recovery.

9:41
Win a Trip to Meet
Post Malone + Jelly Roll
at the Big Ass Stadium Tour Finale
$12,000 ARV
⏳ Ends Jul 21, 2026
$847,200 raised
14,291 donors
$10
10 entries
Popular
$25
30 entries
$50
75 entries
$100
200 entries
Donate & Enter to Win
No donation necessary. AMOE available. See official rules.

* For illustrative purposes only

Post Malone & Jelly Roll

The bigger the prize,
the greater the impact

02 - In-Venue Sweepstakes

Turn every stadium into an impact moment.

A call-to-action is promoted via IMAG screens at every tour stop. Fans text a keyword from their phone, take an action for the cause, and enter to win a prize like a ticket upgrade or post-show meet & greet - all in under 60 seconds.

POST MALONE × JELLY ROLL
Win a Front Row
Ticket Upgrade Tonight!
TEXT POSTY TO 99126
MSG & DATA rates may apply. Msg freq may vary. Text HELP for Help. STOP to opt-out.
Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · hello@propeller.la

What You Get

A turnkey way to promote your tour & do massive good.

We handle everything.
Creative, legal, paid media, fulfillment, reporting & more.
Post Malone & Jelly Roll

The Partnership

Give & Get

Propeller Handles

  • All campaign creative & landing pages
  • Nightly in-venue show monitoring & winner selection
  • Flyaway sweepstakes (Rice-Eccles Stadium M&G with Jelly Roll) - full build & fulfillment
  • Full compliance, sweepstakes legal & official rules
  • In-venue activation design, IMAG & QR setup
  • Post-campaign reporting & analytics
  • First-party fan data collection & delivery
  • Promotion across 3.6M+ user platform & paid social
  • Shatterproof nonprofit coordination & donation processing

The Ask

Flyaway Sweepstakes
  • Rice-Eccles Stadium grand prize (2 VIP tickets, M&G with Jelly Roll, soundcheck, pre-show lounge, merch gift bag, tour laminate + travel for 2)
  • 15-30 sec face-to-camera video (Propeller provides the script)
  • Social support from Post Malone & Jelly Roll channels
  • Meta Advertiser access (team-approved)
  • 4-6 week promotion window
In-Venue
  • A nightly prize (e.g. ticket upgrade, signed merch)
  • IMAG integration at stadium stops

Proven Results

We're no stranger to stadiums. Propeller has powered some of the biggest concerts of all time - raising millions of dollars at them.

Kyle Field — 110,000+ fans with Propeller IMAG activation
George Strait
Jenifer Strait Memorial Foundation • Kyle Field, College Station TX
$1.5M+
Raised - stadium shows + flyaway sweepstakes
IMAG screen and ribbon board — TEXT GEORGE TO 99126
Billboard — George Strait breaks attendance record at Kyle Field

LET'S F'N GO.

Reach Out