Propeller × Post Malone & Jelly Roll - The Big Ass Stadium Tour Partnership

What is Propeller

We turn fans into donors, advocates, and activists at scale.

With 3.6M+ music fans in our community, Propeller is the industry's leading cause-marketing platform - turning massive fanbases into sustained social impact.

Who We Work With

150+ artists. One platform.

Bryan Cranston

J Balvin

Lizzo

Incubus

Tiesto

Chappell Roan

Noah Kahan

Tenacious D

Gracie Abrams

Ashe

The Lumineers

Megan Moroney

New Kids on the Block

Monrovia

Bryan Cranston

J Balvin

Lizzo

Incubus

Tiesto

Chappell Roan

Noah Kahan

Tenacious D

Gracie Abrams

Ashe

The Lumineers

Megan Moroney

New Kids on the Block

Monrovia

01 - Flyaway Sweepstakes

Two epic flyaways.
One legendary tour.

Propeller runs two distinct back-to-back flyaway sweepstakes that stretch across the entire tour - promoting every show and the cause simultaneously.

Sweepstakes 1

Win a trip to meet
Post Malone in Nashville

Flights & hotel for 2
VIP tickets
M&G with Post Malone
Pre-show lounge
Signed merch & tour laminate
All-you-can-eat at Posty’s Honky Tonk

Fans donate to a cause of Post Malone's choice for a chance to win. Propeller runs paid social, email, SMS, and platform-wide campaigns.

9:41

Win a Trip to
Meet Post Malone
in Nashville

$10,000 ARV

⏳ Ends Jun 8, 2026

$847,200 raised

14,291 donors

$10

10 entries

Popular

$25

30 entries

$50

75 entries

$100

200 entries

Donate & Enter to Win

No donation necessary. AMOE available. See official rules.

9:41

Win a Trip to
Meet Jelly Roll
in Salt Lake City

$10,000 ARV

⏳ Ends Aug 2, 2026

$623,400 raised

9,812 donors

$10

10 entries

Popular

$25

30 entries

$50

75 entries

$100

200 entries

Donate & Enter to Win

No donation necessary. AMOE available. See official rules.

Sweepstakes 2 - Tour Finale

Win a trip to meet
Jelly Roll in Salt Lake City

Flights & hotel for 2
VIP tickets
M&G with Jelly Roll
Pre-show lounge
Signed merch & tour laminate

The grand finale at Rice-Eccles Stadium. Fans keep donating, keep earning entries, and a second winner flies out for the tour's biggest night.

02 - In-Venue Sweepstakes

Turn every stadium into a fundraising machine.

A call-to-action is promoted via IMAG screens at every tour stop. Fans text a keyword from their phone, take an action for the cause, and enter to win a prize like a ticket upgrade or signed memorabilia item - all in under 60 seconds.

BIG ASS STADIUM TOUR

Win a Front Row
Ticket Upgrade Tonight!

TEXT POSTY TO 99126

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Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · hello@propeller.la

The Partnership

Give & Get

Propeller Handles

2 flyaway sweepstakes (Nashville M&G with Post Malone + SLC M&G with Jelly Roll) - full build & fulfillment
All campaign creative & landing pages
Full compliance, sweepstakes legal & official rules
Paid media - we cover it
Promotion across 3.6M+ user platform
In-venue activation design, IMAG & QR setup
Nightly in-venue show monitoring & winner selection
Monthly donor program setup & management
First-party fan data collection & delivery (email, SMS, location)
Post-campaign reporting & analytics

The Ask

Flyaway 1 - Nashville (Post Malone)

Nashville grand prize (2 VIP tickets, M&G with Post Malone, all-you-can-eat at Posty’s Honky Tonk, soundcheck, merch gift bag + travel for 2)
15-30 sec face-to-camera video from Post Malone (Propeller provides the script)
Social support from Post Malone channels
Meta Advertiser access (team-approved)

Flyaway 2 - Salt Lake City (Jelly Roll)

Rice-Eccles Stadium grand prize (2 VIP tickets, M&G with Jelly Roll, pre-show lounge, tour laminate & merch + travel for 2)
15-30 sec face-to-camera video from Jelly Roll
Social support from Jelly Roll channels
Meta Advertiser access (team-approved)

In-Venue